Free Google Keywords-Like-causing/starting (anger) and enjoyable as keyword research can be, it’s also equally complicated and (amazing and a little too much to deal with) if you’re a beginner just on the point in time when big changes happen of actually getting it.
Sure, you’ve carefully read through Google’s Keyword Planner and played around with Autocomplete. But, honestly, keyword research is threatening/scaring when you’re just starting out.
Today, I know that keyword research is not that very hard. But, thanks to RankBrain, AI, digital helpers, etc. it can be confusing even to know where to begin when you’re a newbie.
Getting into the groove of very important word research doesn’t just happen overnight. You need to know how people search and what they search for before you can even start to think about mapping your Free Google Keywords.
And with more than 6 billion searches a day worldwide, how do you know where to start?
It’s about finding the deepest, darkest, secret corners of the user’s search intent to find “the right stuff” in a bowl full of “meh’s.”
That’s where this article comes in. I’m spilling my top tool picks for those looking to improve their SEO collection (of performances).
So, if you’re starting from square one and don’t want to look like you (tripped while walking/made a mistake) out of 1997 with Free Google Keywords stuffing, read on.
What People Search For?
Where do you look for news stories or (becoming popular/moving in a particular way) topics
There are so many excellent tools that help SEO marketers make sense of what people search for and why. They can help answer questions like:
When should I write an article?
Would this article (do as expected) well?
Who would read this article?
How do I find these answers?
With some awesome tools.
Here are 28 of my favorite tools that can help SEO noobs (or anyone really) discover what people are searching for and why.
1. Buzzsumo
what do people search for buzzsumo
Buzzsumo is one of my favorite tools because of its Content Discovery solution. It enables you to search by topics (becoming popular/moving in a particular way) Now. And, you can filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics. So, if the usual government excitement isn’t something you want to tie your Free Google Keywords research tool, just filter it out.
Or, you can use Buzzsumo like Kelsey Jones, the person (who started a company) of SixStories, uses BuzzSumo. She says:
“I love using Buzzsumo because it not only shows me what type of content is popular on social media, it also shows me what publishers and my clients’ competitors are writing. The (connecting point/way of interacting with something) is also really to use, and I like being able to sort by date and number of social shares. To me, Buzzsumo is worth the cost for both content marketing and keyword research.”
Kelsey Jones
Buzzsumo does offer a free version, but you can upgrade for $99 a month if you want to get alerts on particular topics and all the other products (that are bought and sold) Jones talked about/said.
2. SEMRush
what people search for semrush
To help you find what people are searching for around a particular topic, just type in your keyword or phrase and watch the magic happen. SEMrush will pull phrase match keywords, related keywords, and organic search results.
Paid users have more features and the pro version starts at $99 per month. But, you can still use the tool for free when searching for ideas.
3. Answer The Public
what people search to an answer the public
Answer The Public is another favorite of mine and (compared to other things) new to the scene compared to other tools. It uses searches from Google and Bing and has a huge (computer file full of information) that can (describe a possible future event) what searchers are going to ask.
The (connecting point/way of interacting with something) is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful seeing (in your mind) of data.
I had a chance to speak with Casie Gillette, Senior Director of Digital Marketing at KoMarketing, about this topic of learning what type of content people search for and why. She said:
“We spend a lot of time in search results, looking at the types of content and what the engines are showing. It’s tough to understand the intent and identify (popular things/general ways things are going) without that information. I also spend a ton of time with SEMrush and some of the question-based tools (e.g., Bloomberry or Answer the Public). I love the question-based tools because they scrub/inspect places that people are talking about clearly stated/particular topics — it gives you a real understanding of a special place/good job, and I always end up finding something new.”
Casie Gillette
Answer the Public is free and you can export the data to a CVS or Excel file.
4. Bloomberry
what people search for bloomberry
Bloomberry is just like Answer The Public; the main difference is that Bloomberry displays real questions and topics that people are already talking about on (shared online writing pages) and forums. And, it was created by the team at Buzzsumo, so bonus points! Bloomberry is useful if you’re creating content for Featured Little pieces. And, it’s free!
5. Google Trends
what people search for google (popular things/general ways things are going)
With Google Trends, you can quickly view top stories or charts and Free Google Keywords. And, you can search and compare clearly stated/particular keywords in three quick steps:
Type in your keyword in the search box at the top.
Click compare, then type in your second keyword.
(change to make better/change to fit new conditions) the dates if needed.
Google Trends also helps you find country data and related questions which will help guide your Free Google Keywords (success plan(s)/way(s) of reaching goals).
Dan Morrison at Aimclear says:
“I often turn to Google Trends to understand more about the changing (wide view of a nature scene/wide area of beautiful land) of search behavior. Google Trends provides (happening or viewable immediately, without any delay) data that helps marketers understand (popular things/general ways things are going) for keywords, and also serves as a place to source related keywords and ideas for deeper content development. Also, Google Trends provides a historical view for carefully studying dips and valleys in interest, filters based upon location, and offers an opportunity to compare different terms and ideas.”
Dan Morrison
6. Facebook
what people search for facebook
Facebook is one of the easiest free tools for discovered clearly connected with or related topics. Plus, a lot of people get their news from Facebook. The team at Facebook created (becoming popular/moving in a particular way) topics to provide a list of what is popular on Facebook right now.
If you’re on your laptop, (becoming popular/moving in a particular way) is located on the top right side of your News Feed. If you’re on your phone, just tap the search bar to see a drop-down list of (popular things/general ways things are going).
Just pick a topic and watch the (becoming popular/moving in a particular way) news stories roll on.
7. Twitter
what people search for twitter
Twitter is another free tool I love to use before creating content.
Almost the same as Facebook Trends, Twitter Trends use a set of computer instructions to push (popular things/general ways things are going) that are serious and stubborn based on your location and who you follow. You can turn this off by choosing a (moves in a particular way/becomes popular) location in two steps:
Click Change in your trends box.
Select Change to add a different location.
Changing your location is super helpful if you’re focusing on local SEO.
You can also use Twitter Moments to search for (becoming popular/moving in a particular way) topics. You can learn more about Twitter Moments here.
Ashley Ward, the (related to big business) speaker for SEMrush, has an interesting way to use Twitter to find (popular things/general ways things are going). She says:
“When there’s a (becoming popular/moving in a particular way) conversation going on, there’s a hashtag attached to it and can easily be found on social networks of web sites, TV shows, and magazines like Twitter and Instagram. Half of the time I’ll just head to Twitter and Instagram and start researching the day’s top performing hashtags to see what all the wild comments being made is about and then follow the conversation. This type of method makes for great blog post topics and is incredibly useful for content marketing.”
Ashley Ward
8. YouTube
what people search for youtube
YouTube is mostly known for its cooking videos and workout videos, but it also provides a (becoming popular/moving in a particular way) videos section so that you can see what’s popular on YouTube right now.
You can also check out YouTube Trends (shared online writing page). It takes a look at (popular things/general ways things are going) happening on YouTube and what’s going on in the world around us like watching and following the solar (when the moon blocks the sun, etc.).
After you identify what’s (becoming popular/moving in a particular way) on YouTube, you can compare the topics to your YouTube (information-giving numbers). If you can tie the (becoming popular/moving in a particular way) videos to your special place/good job, it creates an opportunity for you to add a video with a strong possible ability to rank on YouTube.
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9. Pinterest
what people search for Pinterest
In November 2016, Pinterest launched Explore as a feature for Pinners to find out what’s popular on Pinterest. It uses a set of computer instructions to create decorated (with a personal touch) pins of that day based on search (popular things/general ways things are going). You can also (look at web sites on) up to 30 different topics.
While Pinterest created this to offer advertisers more organic options, it’s a pretty excellent tool for (working in a group to get ideas) content ideas.
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